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Soundies were a brand
new form of entertainment conceived in early 1940, born in January 1941
and then suffered a lingering demise mid-way through 1947. They were three
minute black and white films with an optical soundtrack designed to be
shown on self-contained, coin-operated 16mm rear projection machines situated
in bars, diners, nightclubs, roadhouses and other public places throughout
the States and Canada.
The most widely distributed
of these projectors was the Panoram, a complicated device using a system
of mirrors and with a screen mounted on top of a stylish cabinet. They
were made by the Mills Novelty Company of Chicago, market leaders in the
manufacture of juke boxes and coin-operated machines, at the cost of $600
(about $12,000 today).
The range of Soundies
catered for all tastes and included swing, big bands, jazz, blues, country
and western, hillbilly, Gospel, Latin American, Hawaiian, dance, musical
comedy, vaudeville and even swimmers, ice-skaters, knife throwers and
gymnasts! One reel of eight Soundies was released each week, with more
hitting the Panorams at holidays and other peak periods.
President Franklin
D. Roosevelt's son, James, formed a company to make the films in 1940,
but distribution did not commence properly until 1941 after the Panorams
were perfected. A few rival companies set up to produce the films, but
the biggest was RCM Productions, named after James Roosevelt himself,
songwriter Sam Coslow and Herbert Mills the Panoram manufacturer.
Soundies were unpopular
with cinemas and other exhibitors and ran into trouble with the film projectionists'
union but between 1941 and 1947 more than 1,800 were produced and distributed,
many of them reissued.
War time restrictions
spelled doom for Soundies and by summer 1946 only around 2,000 projectors
were in use throughout North America compared to the 10,000 only three
years previously.
The films are glorious
little time capsules of music, social history, dance styles, fashions
and modes from a seemingly carefree America of the 1940s. There are some
absolute gems: The King's Men performing The Chool Song is a bizarre episode
of Baroque swing dance when a group of bewigged and powdered chamber musicians
begin with a piece of Bach whilst two dancers, Collins and Collette, gracefully
dance a minuet. Gracefully that is until Collins (Dean Collins, the legendary
swing dancer) stands on Collette's skirts, which come off, and the band
breaks into a fast boogie whilst the two swing dancers show off their
moves. There's Meade Lux Lewis playing hot boogie-woogie and look out
for Dorothy Dandridge performing 'Cow-Cow Boogie' to a saloon bar full
of swinging cowboys and girls. The Mitchell Brothers and Evelyn Keyes
knock off some great tap dancing and 'Tuxedo Junction' sung by Edna Mae
Harris with dancing by the Lenox Lindy Hoppers is astonishing. There's
Cook and Brown with the Jungle Jivestars and a host of Big Bands such
as Claude Thornhill's, Charlie Spivak's and Will Bradley's. Louis Jordan
fans are looked after and up there amongst the very best of the shorts
is Duke Ellington and his Famous Orchestra with 'Cotton Tail' featuring
Ben Webster on tenor saxophone. This Soundie features Whitey's Lindy Hoppers
dancing the most extraordinary routine. Sit back, if your feet will let
you, and watch them all. You'll be amazed.
Charly Records released
a series of Soundies on video in 1991, these are now deleted and in summer
1993 Channel 4 broadcast a series of programmes of Soundies called The
Jazz Package.
The Charly publications
sometimes turn up in second-hand record shops: happy hunting and happy
viewing!
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